I help products find their people.
I'm Emre, a product marketer with nine years across security, developer tools and AI. Today I work on Copilot and agents at Microsoft. I build things with AI to understand it properly, and I write about what I learn.
9+
years taking technical products to market
25+
launches across enterprise and developer audiences
0→1
first marketing hire, through acquisition
1
published novel, in ebook, print and audio
01 — What I do
From positioning to pipeline, for products that are hard to explain.
01
Technical product marketing
Turning complex products into positioning that developers, architects and buyers all understand. APIs, SDKs, security, AI agents.
02
Enterprise GTM
Launches, competitive strategy, pricing and packaging, sales enablement and analyst relations for multi-product portfolios.
03
Product-led growth
Freemium and self-serve motions, onboarding, community and content that compound. Cut CAC 25% at Fyde.
04
Building with AI
I ship working AI systems myself: agent pipelines, data apps, interactive models. It makes the marketing sharper.
02 — Experience
Startup to enterprise, security to AI.
Microsoft
AI Business Solutions
2025 – now
Senior Product Marketing Manager, Copilot & Agents
- —Go-to-market for Copilot and agents.
Speakeasy
Developer tools platform
2024 – 2025
Product Marketing Manager
- —GTM for 2 product and 8 feature launches; ARR from ~$1M to ~$3M in two quarters.
- —Ran a developer survey with 500+ responses and built an MCP knowledge hub.
- —Partnerships with Mistral AI, Vercel and Cloudflare: $400K sourced pipeline.
Barracuda Networks
Cybersecurity
2020 – 2024
Senior Product Marketing Manager
- —Owned GTM for the Zero Trust & SASE portfolio (5 products).
- —Repositioned against new competitors: ~20% YoY enterprise win-rate lift, $20M+ new ARR.
- —Analytics framework that doubled LTV by finding high-retention segments.
Fyde
Zero Trust startup, acquired by Barracuda
2017 – 2020
Growth Lead · first marketing hire
- —Built ICP, messaging and demand gen; first enterprise customers within 12 months.
- —Launched a freemium PLG motion: CAC down 25%, lead-to-close 30% faster.
Founder & CEO
- —22-person team serving 30+ SaaS startups; #1 regional HubSpot Solutions Partner.
03 — Built with AI
I learn AI by building with it.
04 — Storytelling
Marketing is storytelling. So I wrote a novel.
Two Witnesses: Two records of the same event. Both pass their checks. They disagree.
Maya and Dan built the quantum computer together. Now its conflicting records demand their attention while their marriage is already under strain. Their daughter Lila returns from Istanbul with a sixteenth-century mystic's book and plans of her own. As the investigation draws the family together, the laboratory's questions enter conversations they have spent years avoiding.
#14 in Contemporary Literary Fiction#17 in Hard Science FictionAmazon Kindle, Sep 13, 2026
Giveaway · ends October 26, 2026
Win a free Kindle copy of Two Witnesses on Goodreads.
05 — Writing
Notes on AI adoption, GTM and startups
All posts →When Davos Names Your Thesis
The World Economic Forum and Kearney published a blueprint for the AI-first enterprise that codifies theses about enterprise AI adoption. When consensus institutions validate edge ideas, the real value shifts to solving implementation gaps—moving from pilots to operational systems.
Jun 29, 2026 · Blog · AI
How many internets is AI worth?
An interactive economic model explores AI's growth impact through the lens of weak links in business systems. The upside is real but gradual—improvement requires automating sequential bottlenecks, not just individual tasks.
Jun 5, 2026 · Blog · AI, Productivity
Why AI Works in Engineering and Stalls Everywhere Else
Engineering adoption of AI succeeds because code is machine-readable with fast feedback loops. Other functions stall when workflows depend on scattered data, tribal knowledge, and subjective review rather than legible, bounded processes.
May 27, 2026 · Blog · AI, Productivity
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06 — Beyond the day job
Keiretsu Forum London
Board Chair & co-founder. Scaled the UK chapter to 100+ investors and 18 seed-to-Series A deals.
Nonprofit boards
Board member at Crossing Paths and ETAC-USA.
Angel investing
5.6× MOIC and 78% IRR across a diversified private portfolio.
Building something in AI that needs a story?
I'm always up for a conversation about AI products, go-to-market and the teams building them.
Get in touch